Packaging is another important component of logistics. Let us see what
is packaging and its necessary merits for a successful trade.
Packaging is a critical business activity; we can say it is almost the
final activity which sees a product reaches the user from the manufacturer, to
put it simply. It is the result of a series of activities. Depending on the
product to dispatch and the size of it, the packaging begins with a design of the
container that holds the product. The
container must be of right material. Using a strong steel sheet for the
container where mere cardboard will do is a gross waste of materials as well as
of money, the resource a company can ill-afford to waste it.
Right packaging uses the right amount of the right material. When you
choose the material for packaging , it will be useful to how many activities
the packaging will be subject to. The
packaging must withstand handling and sometimes it may be handled more than
once. The strength of the material used
for packaging must withstand this kind of handling protecting the product
inside. The packaging has to bear the
strain of transport to the destination which may be near or far.
Sometime there will be more than one layer of packaging depending on
the product. Say, you are sending toothpaste to a buyer or your agent. Tooth paste has the first packing in the form
of a plastic tube. This is the first
layer of packaging. Then, it is placed in a cardboard box which forms the
second layer of packaging. Finally, many such cardboard boxes are packed in a
big corrugated box which is the third layer of the packaging.
The use of packaging is not just confined to protection of the product
only. Business experts exploit packaging also very efficiently to promote
business. Packaging is so designed that
it always attracts the attention of not only the customers but also of the
other people too. The size, the colour,
the pictures, the legends below the pictures, the pithy advertisements slogans
--- such items are carefully chosen and designed so that packaging itself
becomes a viable tool of advertisement for the products of the company. There
is every possibility that effective packaging boosts up sales too. In other words, packaging can be a powerful
Now, let us briefly look at the merits and benefits of packaging , its
The product must be protected at all costs from damage. A weak packaging generally cannot withstand
handling and the product inside becomes broken, rendering the product
useless. Packaging must defy effectively
the natural sources of damage like sun, water or even powerful wind. It must
also protect the product from rodents and other insects. Mechanical protection is the function of the
packaging. It must protect the product from damage that may be caused by
friction, vibration, impact when the packaging by chance falls.
And a special kind of packaging is required when transporting chemical
products that are supposed to be dangerous causing harm to those who transport
it or even to those who use it commercially.
packaging must be so done that it prevents spillage