communication ensures proper understanding between the two.
In our previous
sessions, we have dealt with the 7Cs of Communication skills in detail and also
we briefly recollected those points; we have seen the first three Cs in brief
and now we shall also look into the rest of the Cs shortly for the sake of
continuity. The Cs we have to consider are Concrete, Concise, Consideration and
We have to
remember that all these 7Cs are inter-related and all go into the making of the
communication skills. Possibly, there might arise occasions wherein you may
have to lay emphasis on any one or two of the Cs depending upon the receiver of
your message. Emphasis does not suggest excluding any C in favour of some other
Cs; it only implies addition of one or two sentences or illustrations.
Supposing you are writing to one of your dear friends or even your permanent
customer for years, there consideration will naturally creep in your language
without any effort. To a customer who is figure-sensitive, you may have to give
some more facts and illustrations. In short,
all the Cs do need to be given space in your letter and of course, not
in the same order we have discussed. The context and content will decide the
tone and the order of the Cs with emphasis somewhere.
Now we will move
on to the other four Cs and begin with Concrete. The message you send to your
partner or the receiver must be lucid so that there is no room for another
interpretation or for misrepresentation. It says facts and nothing but facts
directly not couched in an unwanted difficult language. Say, you are releasing
an ad for your warehouse facility; then, it must furnish clear-cut details; how
many feet long and how many feet wide and how tall; everything. Use of words
like ‘very large’ ‘adequate to your need’ ‘ample space’ ‘updated technological
devices’ ‘plenty of racks’. These words actually do not convey exact details.
Not only that; a sensitive reader will be forced to dub you as incompetent.
Ambiguity irks the reader and negatively impacts on him with regard to the
image he may build for you.
Concise means to
be short and to the point. Pl remember your reader possibly does not have much
time at his disposal; with a tight schedule or even without one, nobody likes
to spend much time for a business correspondence beyond need. What can be said
in five or six words, using 15 for 20 words to convey the same fact is a waste
of time and energy. How odd you would look if you put on a shirt which is
larger than the usual size, say 40 for 36 of a brand shirt; same effect will be
there if you have used unnecessary number of words.
Courteousness manifest a very important fact about you to the reader: you know
the strength and the weakness of your partner, your reader; also, they also
impress upon the reader that you are attentive to the feelings of the reader
and you are very careful not to hurt or wound the feelings of the reader though
he might have earlier committed some silly or serious lapses. These two human
factors tend to bind the reader emotionally with the sender. The relationship
does not get a hit easily; on the other hand, it suffers lapses of the other in
a good spirit. The relationship turns into a source of faith and confidence
that you will do good to the other in all ways, business or no business, ; at
least the other partner remains convinced that you would not jump to decide to
harm the other. After all, this mutual understanding and confidence in one another’s
good nature renders the very living a source of encouragement. You not only earns money but also human
beings. Is it not worth living?
OK. We have done
with the Communication skills and we shall move on to some aspect in logistics.