The popular 7Cs
associated with the communication we have looked into though briefly yet
adequately. Now we will recapitulate the
7Cs for the sake of totality of the subject at a glance because there is a possibility
that most of us might have forgotten what has passed earlier.
The 7Cs are Clear,
Correct, Complete, Concrete, Concise, Consideration and Courteousness.
communicate must be clear first of all to you; then only, you can pass on to
the other. Clarity of understanding of what you want to communicate is a
prerequisite, a skill that brings in the other skills; in fact, all the skills
are inter-related because essentially communication is a single act, single
task involving all these skills. Defective in any one skill will render
communication defective to that extent like a disabled individual.
perception, of thought will lead to correct statements. In Business
Communication, communication must carry correct information, correct to both
the parties; then only, proper understanding of the message will be there. Apart
from the correctness of the content, there is so to say a correctness of
approach. Simply, a business letter must have an immediate reply from the
sender. If you answer the business letter you receive almost immediately, or
within three days depending on the nature of the company and the
correspondence, the receiver, your business partner will have a high opinion of
your company and this will prove a positive influence on your partner. If the
right approach is practiced consistently, then, the opinion matures into a fact
and this will build the image of the company in a favourable light. That is,
your reply must be timed well. After
all, a business letter carries not only the message but also the image of the
The message you
send in your business letter must be complete in the sense that you have given
all relevant details to the receiver, be it a relative, a friend, or a business
partner or your customer. Completeness means that you have not only given
relevant details required for the present immediate context but also answered
to apprehensions, future expectations or even threats. Reasonable level of predictions impresses the
other. Moreover, such complete communications
will influence the other into respecting your decision-making. After all, we
know by experience that impressions do influence.
In our next
session, we shall briefly deal with the rest of the Cs of Communication.