chain personnel remain focused on achieving smooth flow of supply chain; it
means a lot to them and it expects a lot from them
of the supply chain depends on the effectiveness of all the links in the supply
chain. There is a saying in English: The
strength of a chain depends on its weakest link. This is true of the supply
chain concern also. Suppose you have, say, four components in your business as
a whole; inventory dept; finance dept; marketing dept and warehouse dept. If
all the departments function efficiently, the supply chain will lead the
business to the spot where the business gets what it expects in terms of
‘margin’, to use a simple word. If any one of the four fails to function
efficiently, the business efforts get negatively impacted to that extant. To
tide over such lapses, big logistics companies take care to appoint supply
chain management professionals at all critical positions.
the flow of materials and other pertinent things like say relevant information
related to business, marketing, and other coordinating tasks must be consistent
to the goals of the enterprise, an expert supply chain management person is
given the responsibility of leading the business .
chain management experts meticulously choose persons to appoint in all critical
positions. Let us rather look into the qualities that these experts are
supposed to possess and that they expect from their recruits.
the customers and their needs as well as their expectations is primary
responsibility of the company’s marketing personnel and also of the supply
chain managers. This understanding will help the company in evolving
prospective marketing models; the supply chain managers will focus on the
inventory in general and product specific in particular so that production
sails along smoothly as per requirements of the company.
the efforts of the administration which necessarily includes mentoring supply
chain remain focused on retaining the customers and on innovative measures to
attract new customers. And to achieve
this goal, the personnel must have good communication skills coupled with the
skills of relationship management.
These two skills require,
in fact, any skill for that matter, sensitive and intelligent mind; sensitive
in the sense that you must be attentive enough to realize that your customer is
feeling hurt or not by your words and behavior and intelligent in the sense
that you must know that there is no end to developing any skill. If you end
development of a skill, first of all, your intelligence gets stunted and
In our next session, we will go rather deeper into these two skills.