STUDENTS' CORNER - 137
Including as many green initiatives as possible in all the activities
of the company guarantees sustainability in your supply chain.
Let us see some more ways your company impress the customers with your
concern and commitment for going green.
Majority of the performing business concerns do expand their business
operations in a number of ways; this necessitates building additional
structures for efficient administration.
In fact, construction of additional buildings sends the message to the
customers that your business is moving flourishingly and this itself fetches
admiration from the customers. This admiration can become a potential appeal if
you make it a point that your construction activities are governed by your
commitment to green movement.
It simply means going in for those materials from those companies that
have manifested like you the interest in green movement. With the invasion of digitization of the
commercial activities particularly in the area of marketing, with a click of
your mouse, you will be flooded with details of the construction companies that
promote green efforts. This inclusion of
green components in your expansion will add sustainability in your business
Apart from showcasing externally the green initiatives of your company,
the efforts can focus internally also.
To underscore your genuineness in your green consideration, you can
promote green behavior in your employees too.
You can ask your employees not to waste water and electricity, so
on. In fact, some scheme may be thought
of in such a way that employees are judged in their ‘green behaviour’ and some
employee may be given some prize calling him the Green Employee of the Month.
No end is there to innovativeness; eco-friendly seminars can be
conducted with the pronounced environmentalists; an in-house magazine with a
focus on ‘green’ can be organized encouraging the employees to contribute their
’green’ associations, so on.
You might have got some idea now what it means to introduce
sustainability in supply chain. In our
next session, we shall move on to the next effective strategy that makes supply
chain management sustained one.