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Twill becomes ‘a Maersk Innovation’ company

Digital freight forwarder, Twill has announced a change in its brand affiliation from Damco to Maersk.

The platform was created as a ‘Damco innovation’ and operated as a partner with the freight forwarder and supply chain management company, which is part of A.P. Moller - Maersk.

Twill was initially launched in the UK market last year and has received a positive response from the customers. The realigning of the brand will facilitate all Maersk customers to experience this easy-to-use online platform, in line with the A.P. Moller - Maersk strategy to become a global integrator of container logistics offering end-to-end solutions.

As of today, the Twill logo will be updated to position the brand as ‘a Maersk Innovation’. All shipping currently handled through Twill will continue to be operated by Damco.

Twill CEO Troels Stovring opined that with Twill, the booking process designed is to make shipping simple and it hardly takes 30 seconds to place a cargo booking. To reach that vision it becomes critical for Twill to reach an extensive market. Maersk having a history of more than 114 years is highly recognised and this would be an added advantage to us.

Vincent Clerc, CCO of Maersk stated that with Twill they are offering small and medium sized companies - a simple and easy way of shipping their goods, providing them better control of their supply chains.

Twill currently caters to China, India, Vietnam, Indonesia, Thailand, Malaysia, Spain, Poland, Mexico, United States, the Netherlands, Denmark, Norway, Germany and many more.

 

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