Suresh Prabhu has launched Coffee Connect - India coffee field force app and
Coffee KrishiTharanga - digital mobile extension services for coffee
stakeholders at a function here on September fourth.
The mobile app
Coffee Connect has been developed to ease the work of field functionaries and
to improve the work efficiency. This application provides solution by
harnessing the power of mobility comprising the latest technology in easing the
whole process of the field activities like digitization of Coffee Growers &
Estates with Geo Tagging, collecting the Plantation details. It will also help
in transparency in the activities of the extension officers and officials,
transparency in subsidy disbursement and real time report generation.
KrishiTharanga services are aimed at providing customized information and
services to increase productivity, profitability, and environmental
sustainability. The customised services are two ways, 24 X 7 service supports.
KrishiTharanga” is pilot tested in the Chikmagalur and Hassan districts of
Karnataka State covering 30,000 farmers during the first year and will be
extended to remaining growers in a phased manner. NABARD has partly funded the
Pilot project. The solution will help in to reach maximum growers in limited
period, efficient, timely, customised advisory, improve the efficiency through
digitisation and leverage existing mobile reach for wider delivery of improved
Suresh Prabhu also
launched pilot projects on data analytics, artificial intelligence, IOTS and
blockchain& smart contract Coffee Board has also identified technological
solutions to address some of the perennial coffee production and coffee farming
issues and challenges such as rainfall, pests and diseases. Coffee Board in
collaboration with EKA Analytics, a global leader in the data analytics and
artificial intelligence has developed the hyper local weather forecast, pest
(white stem borer) identification and leaf rust disease forecast applications
for pilot testing.
Coffee is cultivated
in India in about 4.54 lakh hectares by 3.66 lakh coffee farmers and 98 per
cent of them are small farmers. Its cultivation is mainly confined to Karnataka
(54 per cent), Kerala (19 per cent) and Tamil Nadu (8 per cent) which form
traditional coffee tracts. Coffee is also grown in non-traditional areas like
Andhra Pradesh & Odisha (17.2 per cent) and North Eastern states (1.8 per
cent), with main emphasis on tribal development and afforestation.
In line with the
digital transformation initiatives of the Government of India, Coffee Board has
taken key digital initiatives for the overall technological advancement of the
coffee sector and value chain. These initiatives are aimed at benefiting all
stakeholders in the coffee value chain. All these initiatives are intended
towards unlocking the potential in coffee sector by leveraging the technology
and reach such as mobile. The farmers being the end user the technologies have
been built on certain critical principles like ease of use, wider
participation, maximize reach and benefit.