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ESSEL Group enters cruise line industry

Essel group the multi faced business conglomerate is entering the cruise liner service in India. The group has recently announced the setting up of cruise liner firm with the purchase of the first ship Pacific Jewe, a 70,285 ton vessel which is eighteen years old from P and O Australia.

The company also announced the appointment of industry veteran Mr. Jurgen Bailom as President  & CEO of the Group’s upcoming cruise line business, Zen Cruises Private Limited (an Essel Group enterprise). Mr. Bailom will steer the company on a course to captivate Indian cruise passengers with an offering par excellence. .

With a career spanning over 30 years in the cruise and hospitality industry, Mr. Bailom was President & CEO of Grupo Vidanta Cruises prior to Essel Group. He has also held senior Corporate Director positions within several of Royal Caribbean’s brands such as SKY SEAS, TUI and Celebrity Cruises, Island Cruises and most recent as the Chief Operating Officer & Vice-President of Royal Caribbean Cruise Lines Pullmantur.  He has also been Vice-President of The Maho Group, Sonesta Collection Resorts, Casinos, Spa & Real Estate to name a few.

 Commenting on his appointment, Mr. Bailom said, ““I’m thrilled to be a part of the Essel Group which has done pioneering work across sectors and consider it a great opportunity to be at the helm of India’s first cruise company. India has a 6,632 km long coastline along nine states and two union territories which presents tremendous potential to promote and grow cruise tourism in India. We intend to take the cruise liner experience to a new level for people in India, and I look forward to unveiling our plans soon.”

The shipping ministry has decided to make Mumbai port the cruise capital of the country by building a modern cruise terminal in the port since the cargo business has moved to the nearby JNPT. The shipping minister Gadkari is keen on developing Mumbai port as  a cruise centre for the country.

Small terminals are also being built at Goa< Cochin and Chennai so that they provide the back up for the cruise liner industry centered in Mumbai.


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