In a meeting with the representatives of various
Exports Promotion Councils (EPCs) held in Delhi on 14 August 2018, Union
Minister of Commerce & Industry and Civil Aviation Suresh Prabhu urged the
EPCs to promote and popularize marketing the GI products.
As per the World Intellectual Property Organisation
(WIPO), a geographical indication (GI) is a sign used on products that have a
specific geographical origin and possess qualities or a reputation that are due
to that origin.
The Minister elaborated on the action plan for branding
and marketing of the GI (products and asked the EPCs to align with the Ministry
of Commerce for promotion GI products.
To create awareness of the GI products among the
consumers, the Minister asked the EPCs to set up GI stalls at major
international airports and organize international fairs to popularize GI
He emphasised on the need for branding of domestic tea
and coffee at international and domestic airports within the country as they
serve a large consumer base.
Elaborating on the manifold benefits the promotion of
GI products brings, the Minister said that it connects local artisans with the
global markets thug giving them an opportunity at the international level and
help entire value chain grow. It will also improve their livelihood, he added.
A separate policy will be put in place for the
governance of greenfield airports, branding and promotion of GI products and
redressal of related grievances, the Minister said.
Though the date for setting up first GI stall is
yet to be finalized, Suresh Prabhu suggested that the 2ndOctober,
the birth day of Mahatrma Gandhi, could be chosen for it.