Lines (MOL), one of Japan’s largest shipowners, has prioritized price
competitiveness in its “Rolling Plan 2018”. MOL president and CEO Junichuro
Ikeda said that it has narrowed actions down to more specific goals with price
competitiveness and ICT at the fore.
drawing a critical roadmap for sustainable competitive advantage focusing on
the key need of the customers, the price competitiveness and the core business
efficiency, Ikeda said in his MOL Foundation day message, “We must seriously
accept that, above all, customers are seeking price competitiveness based on
the premise of safe and reliable transportation. With this in mind, we will
work squarely to enhance the cost competitiveness of our fleet and enhance
business efficiency through business process reforms.”
that the company had to explore ways of increasing utilisation of its vessels
and not just cutting costs. “We will extensively discuss this priority without
being bound by past practices or keeping any areas off limits to reforms in an
effort to enhance the competitiveness of our fleet for the current and coming
reforms would also apply to the company’s business processes and work styles,
and the active utilisation of ICT.
example is robotic process automation (RPA), which has also attracted a lot of
public interest. We have already begun examining whether we will be able to
streamline routine tasks and boost labour efficiency by introducing RPA within
the company,” Ikeda said.
that the company needed to do more to raise customer awareness of its ICT
initiatives and that just issuing press releases was not enough to fully
deliver its message.
frontline site, I'd like you to understand MOL's various activities, even if
certain activities may lie outside your department's field and help to get the
message out to customers and other stakeholders,” Ikeda said.
'seeds' of business activities that we have may happen to match a customer's
needs, or casual small talk may set events into motion, leading to a major
business deal. Opportunities for innovation that would otherwise lie dormant
may be awoken by your conversations.”