More than 8,000 brand new containers
with the distinctive red exterior paint and white lettering Hamburg Süd have
been delivered by the container factory of Maersk Container Industry (MCI) in
the Chinese city of Dongguan. The 40’ high cube standard Hamburg Süd containers
which have been built since mid-January are coated with a special water-based,
environmentally friendly paint.
The batch of new boxes is one part of a
larger container order by Maersk Line and has now been delivered. The container
pools of both carriers will soon be merged to provide customers globally with
unparalleled equipment availability. The joint equipment pool is expected to be
in place during the second quarter of 2018. It will be the largest and most
advanced container fleet in the liner shipping industry serving customers of
both carriers – including a pool of more than 350,000 reefer units.
“The new red containers made by MCI are
an important statement to our customers that Hamburg Süd will keep serving
their logistical needs in the well-known manner – just like we always have,”
said Arnt Vespermann, CEO of Hamburg Süd. “If customers work with Hamburg Süd,
they will talk to the same sales and customer service staff, and they will
enjoy the same high level of cargo expertise and swift exception handling as
“This batch of red containers is a sign
of our appreciation for the strong Hamburg Süd brand and a very tangible
example of how we will continue to invest in it, strengthening our separate
value propositions,” said Søren Toft, Chief Operating Officer of A.P. Moller –
Maersk and member of the Advisory Board of Hamburg Süd.