The Secretary, Department of Commerce, Ms.
Rita Teaotia launched EEPC Indiaís e-catalogue
a major digital drive under the aegis of Engineering Export Promotion Council
for promoting the country's engineering exports. This is sought to be achieved through
the 'Brand India' initiative, reaching major export destinations through
Launching the e-catalogue the Secretary
Department of Commerce, Ms Rita Teaotia said the E-catalogue can be a model for
other export promotion councils for taking similar initiatives. The e-catalogue
covers four major sectors of Medical devices, Textile Machinery and
accessories, Electrical Machinery Equipment and Pumps and Valves. She felt that
more engineering product group panels should also come forward and make
themselves part of this e-catalogue.
The e-catalogue would be compatible on
different devices such as laptops, tabs and mobile phones. Potential buyers
anywhere in the world, will be able to use features such as Advanced Search with City, End Use Sector,
Certificates and Product Categories.
The e-catalogue will also have an option
to download profiles of individual companies. There would be dedicated kiosks
at major engineering exhibitions globally participated by EEPC India, besides
back end support, to circulate overseas sourcing queries, media publicity and
promotion and digital promotion and SEO.
The EEPC India Chairman
Ravi P. Sehgal said textile engineering is one of the sectors to be promoted
through the Brand India digital drive. The Indian Industry has the potential to
be the largest manufacturing hubs for the world, second to China.