Leadership in business and continuous
innovations as strategic business planning are inseparable; a business without
innovativeness in strategic planning tends to remain stagnant if not depressed
with decline in the market share. And CMA CGM has come out with very excitingly
innovative initiative eSerenity by CMA CGMf.
CMA CGM Group has recently
launched eSerenity by CMA CGMf - an innovative offering to deal with unforeseen
events during freight transport. The new offering is part of CMA CGMfs
eCustomer Centricityf strategy, said the company.
It allows businesses shipping their
goods with CMA CGM to be more efficiently protected through a range of
value-added products, which have been designed to meet
customersf expectations and needs.
With this innovation, CMA CGM relieves
its customers of all the administrative and procedural complexities in case of
unforeseen damage to their cargo.
Cargo value Serenity is the first
product in the "Serenity by CMA CGM" portfolio. It allows a quick
compensation for businesses whose goods have been damaged or lost during
transport for any reason, including natural disasters. It provides for a refund
up to 100 percent of the value of the goods in less than 30 days.
The portfolio is also likely to offer a
product to cover costs in the event of damage to a container during handling as
well as another product to compensate shippers in cases of payment default by
their own customers.
On the occasion of the launch of this
new product, Elie Zeenny, vice president in charge of development
projects, said, "By launching Serenity by CMA CGM, a unique set of
products in the maritime transport market, CMA CGM completes its offering to
customers for a more effective transport that meets their needs and
expectations. SERENITY is also in line with our "Customer Centricity"
strategy, one of the Groupfs priorities. SERENITY embodies the commitment of
the CMA CGM Group to always innovate for its clients.h