UK P&I Club, a leading provider of P&I insurance and other
services to the international shipping community, has launched a gaming app
‘Risk Ahoy’ to coincide with International Shipping Week, to highlight the
hazards that those on board ships face on a daily basis in an engaging and
interactive manner, says a release.
‘Risk Ahoy’, has been developed by the
loss prevention department of UK P&I Club, is available on iTunes and
Google Playstore, and has been intuitively designed to allow users to dip in
and out of the action, with short, medium and long modes available. Players
navigate their ship through 38 colourful levels of increasingly challenging
difficulty, working their way through the various mini games, while identifying
and avoiding common on board hazards.
Everyday seafarers make millions of
decisions that can impact the safety of their ship and individuals on-board.
Human error, failure to spot an issue, or even an over familiarity with the
dangers can lead to incidents occurring.
By taking a gamified approach, UK P&I
Club hopes to overcome barriers such as culture, language and rank and engage
with crews on the issue of loss prevention in a novel and fun manner. For
civilians, ‘Risk Ahoy’ can act to raise awareness of the dangers on board ships
as well as piquing the interest of a younger generation of players to consider
a future career at sea.
Gamification is, amongst other things, a
way for businesses to add fun and competitiveness to a subject matter that
might typically be difficult to communicate to a chosen audience.
Gamification provides an opportunity for businesses
to entertain, challenge, educate and reward their chosen audiences.
Gamification engenders engagement which in a fast-paced, distraction-laden
world makes it one of the most exciting and powerful communication channels for
George Devereese, Senior Loss Prevention
Executive, said: “Loss prevention isn’t always the most exciting or easiest
subject to communicate. UK P&I Club is committed to finding new ways to
share our knowledge and expertise in the promotion safety at sea. By developing
an interactive game that has educational value and provides a fun experience,
we hope to put the issue of loss prevention to the forefront of people’s