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APEDA's new progressive step: An App to apply for farm registration and approval by State Govt. & Lab Sampling

Hortinet is an integrated traceability system developed by APEDA for providing Internet based electronic services to the stakeholders for facilitating farm registration, testing and certification of Grape, Pomegranate and Vegetables for export from India to the European Union in compliance with standards. But it will available only in Hindi and Marathi besides English.

 To harness the potential of mobile technology, APEDA has developed a mobile app to allow farmers to apply on-line to facilitate their farm registration, tracking the status of application and approvals by State Government and Lab Sampling by authorized Laboratories. This mobile app initiative is expected to increase the accessibility and reach of the Traceability software system among the farmers and other stakeholders.

 This new Mobile app will also assist State Horticulture/ Agriculture Department to capture real time details of farmers, farm location, products and details of inspections like date of inspection, name of inspecting directly from field. After registration and approval of farm, farmer gets approval information.

 The key features of the app are : Online Farm registration application and status tracking, Processing and approval on on-line farmer applications by State Horticulture /Agriculture department, Registration of farmers, farms and products by State Horticulture/Agriculture department, Capture geo location of the farms registered through the app, Sample collection by APEDA authorized Laboratories along with geo location of the sample.

Dr.Tarun Bajaj, General Manager, APEDA initiated the proceedings by outlining the new mobile app concept and its evolution. Chairman, APEDA, DK Singh detailed various initiatives taken by APEDAin the past like introduction of TraceNet for organics, AnarNet ,GrapeNet  traceability softwares .

He emphasized the importance of the new mobile App Farmer Connect which is a giant leap in connecting the farmers through mobile network for registration procedure at his comfort from any location. 

He said through this App, not only the process of farmer and farm registration will be convenient but laboratory testing of product samples will also be easier. The three dots in the App logo signify the farmers, state government and the laboratory which is the essence of this Farmer Connect App. He also mentioned that this app is being launched in Hindi and Marathi apart from English so that it becomes user friendly.

Mr. Sujmanta Chaudhary, MD, SFAC appreciated the new mobile app and highlighted the areas of mutual cooperation between SFAC and APEDA through networking of clusters of FPOs and APEDA clusters.

 Commerce Secretary Rita Teaotia launched the app at a function in the national capital organized by APEDA. The occasion was followed by display of a film depicting all the facets of the utility of the new app.

Addressing the gathering, Commerce Secretary said the country’s agriculture export is currently valued at 34 billion US Dollars against the total country’s merchandize exports of 435 billion US Dollars.

The level of agricultural exports is low considering that we have enormous population and most of what is produced is consumed domestically. Though Agriculture’s share in country’s exports is only 2.2 per cent, yet India is amongst the top 10 players in global agricultural trade.

The efforts made by APEDA in promoting exports especially the use of traceability soft ware has benefitted Indian agricultural trade and ensuring that importing countries get the product of  quality and standards that they desire.  There could always be stray cases of failure of samples, which could have repercussions on the farmers. It is important for us to make best use of technology so that any problems areas are tracked and solutions found.

 The use of mobile app technology and traceability systems is a great tool in identifying the farmers and laboratories from where the produce was sourced and tested. She advised that APEDA make all out efforts in enrolling larger number of farmers and exporters through the new technology tool.

 Commerce Secretary mentioned that there is need to move towards adoption of similar standards for domestic market and export market since the Indian consumer is also expecting and entitled to the best quality product. She suggested that the Mobile App be also  be made available on IOS system apart from Android  and that the  app and other traceability systems should be made in other Indian  languages besides Hindi and Marathi for better understanding by users in various parts of the country where Hindi and Marathi are not understood.


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